The rarest type of song in the world is a HIT song. Every artist wants one, but somehow many are never able to make one because of this one statement “there is no ONE formula to manufacture HITs”. You can listen and study all the hits in the world, but when it’s time to make yours, you can’t apply the formula you think you figured out from all those hits to yours.
Some artistes, however have either found several formulas, or have been simply blessed with the right talent to stumble into several hit songs in their careers and therefore tend to know how to pass this on to songs that they are asked to feature on.
In the Nigerian Music industry, there are 5 names that immediately come to mind.
Wizkid has featured on several songs with lone vocals (The Matter by Maleek Berry, Oje by Legendury Beats, Jeje by DJ Xclusive) and accompanied vocals (Pull Over by Kcee, Ginger by LAX, Caro by StarBoy). His ability to create extra catchy melodies and write the right rhymes has put him in an invaluable position to dish out hot singles when featured. He continues to be highly sought after when an upcoming, or an already established artist needs the ears of the masses in the Nigerian music industry
With several features on national and continental HITs under his belt such as Shoki (Remix) by Lil Kesh, Gallardo by Runtown, Tchelete with Mafikizolo, Daddy by Reminisce along with his own solo TOP Charting singles, there’s a very high level of confidence in every artist that secures Davido for a feature on their single… They automatically, and rightfully so, believe that the ONE (single) will TOP the Charts once the single has the “O.B.O… Baddest”signature by Davido – preferably at the beginning of the song.
Probably one of the true musicians in our beloved Nigerian music industry. Don Jazzy sleeps, dreams, breathes, eats and sh*ts music… It’s both art and science to him. He creates a piece of music and then understands what needs to be added and removed to make it sound like a masterpiece. Yes, Don Jazzy does have an advantage when it comes to features especially when he produces the song he features on. Jazzy has been part of massive hits from his SMD (Supreme Mavin Dynasty) label such as Dorobucci, Surulere, Eminado and non-label singles which include Gift by Iyanya, P-Square’s Collabo and a few others.
Olamide’s presence in Nigerian Music is both dominant and ubiquitous at the same time, in respect to how his music appears to be. So, if he is featured on any song, there is a high tendency that most music lovers in Nigeria will listen to the song. In addition, Olamide adds a different dimension on his features especially when he is allowed to lace the hooks. If many of the songs he featured on in the past were adequately promoted, they would have dominated many local charts across the country.
The most loved Artist in Nigeria is 2face Idibia hands down. 2face is also another creature who has the innate ability to create hit songs at will, never mind his most recent album which many critics have labelled a “dud”, but 2face Idibia will kill any feature he puts his mind to; just ask Bracket, M.I and P-Square.