“It has been a long journey for the music video. Nowadays, we look forward to a new P Square or D‘Banj video almost as much as we look forward to their new songs, but it took decades for the form to earn any respectability and reach the level of technical maturity. Having started out as better-than-nothing replacements for live performances, music videos were just promotional tools before they got serious about artistic content. But now, with a few decades of history and lore, music videos feel like a full-fledged industry of their own. With this list, Channel O celebrates the medium’s pantheon with 10 of its most visionary African directors.
The list takes into account the flowing criteria: originality, body of work, views/comments, and awards. While we acknowledge that depending on the artist some directors get to work with big budgets, we will use a ―pound-for-pound approach to even the playing field.”
10. J. Hill (Ghana)
9. Mark Hofmeyer (South Africa)
8. AJE (Nigeria)
7. Justine Campos (South Africa)
6. The Godfather (Nigeria)
5. Jude Okoye (Nigeria)
4. Patrick Ellis (Nigeria)
3. Andrew Macharia (Kenya)
2. Clarence Peters (Nigeria)
1. Sesan (Nigeria)
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[Credit: Channel O, NJO]