The Lamborghini Urus SUV, just unveiled in Italy, will be the world’s fastest SUV, the automaker said. The Urus will have a 650 horsepower turbocharged V8 and an eight-speed transmission, allowing it to reach speeds of about 190 miles an hour.
Besides reaching incredible speeds, the $200,000 SUV is expected to transform the Italian brand long known for making ultra-expensive, high-performance sports cars. Lamborghini now expects to sell more of these new SUVs than it does of its other models combined, at least doubling the carmaker’s annual sales.
That means 2019, the first full year after the Urus comes out, should be the first year that Lamborghini sells as many as 7,000 vehicles.
Technically speaking, this is Lamborghini’s second SUV. The first one, the LM002 which Lamborghini made in the 1980s and ’90s, was a curiosity of which only about 300 were made.
A similar route was taken by Lamborghini’s sister-brand, Porsche, when it introduced the Cayenne SUV in 2002. (Both Lamborghini and Porsche are part of the Volkswagen Group (VLKAF).) Originally seen as sacrilege by many of Porsche’s sports car fans, the hot-selling Cayenne provided cash flow that allowed Porsche to develop and refine its sports cars. In other words, it was a win all the way around.
But, true to the Porsche brand name, the Cayenne developed into one of the best-driving SUVs on the market.