Social media Analytics Company D’Marie Analytics has released list of hottest celebrities’ social media presence and determining what each of their posts would be worth to advertisers. According to AdWeek, the company found that of every single star and brand on social media, singer Selena Gomez has the most influence.
With her 90.5 million followers, that’s not exactly a surprise. The 23-year-old also has 61 million followers on Facebook, and 44 million on Twitter.
And with those followers comes power — the power to make lots and lots of money. The experts at D’Marie Analystics found that if Selena were to share a single post sponsored content across all three of those platforms, it would be worth a whopping $550,000.
They based that number off of not just how many followers she has, but also how much they engage with her on social media and how likely they are to buy something she promotes.