Snoop Dogg furthers his personal brand with his latest collaboration with adidas, a pair of cleats inspired bymoney. The Long Beach, California rapper serves as adidas’ director of football development.
The shoes that Snoop Dogg helped design are part of adidas’ adizero 5-Star series and feature a gold sole with a dark green tongue, laces and the company’s signature three stripes. On the toe of each shoe is a gold clip where the right shoe says “Gotta” and the left says “Hustle.” The sides of each shoe feature graphics of $100 bills and the text, “Money On My Mind” and “Mind On My Money,” which the Long Beach, California rapper says on his “Gin and Juice” song from his 1993 debut album, Doggystyle.
The cleats are available for $120 at the adidas online store.
adidas sponsored Snoop Dogg’s Turf’d Up talk show that led up to Super Bowl 50.