This year, Guinness is demonstrating continued commitment to celebrate young Nigerians for who they are, represent what they want and give them a voice, Guinness®, is moving to the next step of the Made of Black campaign.
On Saturday, August 15, Guinness organised a media event to celebrate their made of black ambassadors; Olamide, Eva and Phyno. While explaining the next steps of the campaign, Portfolio Marketing Manager, Liz Ashdown said that Guinness is set to turn the camera around and focus on the real made of black heroes in all walks of life across Nigeria starting with their own brand ambassadors.
Guinness believes that Olamide, Phyno and Eva have made a positive impact to the #madeofblack movement and wants to make them an even more pivotal part of the next phase; hence Guinness is excited to be celebrating them.
Phyno is #madeofblack, because he dared to be different, standing up to pursue what he believed in; his dream and not wavering till he got it. Eva believes that women can achieve anything they set their minds to and she has demonstrated this by treading a path previously believed to be reserved for men.
Olamide is a bona-fide game changer. This he has demonstrated not only in his style of music but in the utter dexterity with which he delivers his lines and the passion with which he pursues his career.
Hey, don’t be left out! As Guinness is taking every opportunity to ensure consumers have experiences made of more and opportunities to drink the beer made of more. Black is set to rule and take the centre stage in many major consumer passions including football.
The event, which held at Rhapsody, was an evening to celebrate Olamdie, Phyno and Eva, and showcase a cross section of real people that embody the spirit of being truly #madeofblack.
The event included bold artistic performances including a skateboard and freestyle dance performance from the DNMT dance group and personalised graffiti portraits for the brand ambassadors by Osa7.
There were also different Guinness serves throughout the day showing that there are more ways to drink black and show you are made of black. Are you part of the #drinkblackmovement?