Following Ciara, who is also a new brand ambassador for Topshop and rihanna who also models for Puma, and a number of others, guess its the year of musician modelling for major brands.
Levi is apparently having a major comeback, and have signed on Grammy awards sensational singer, Alicia Keys as their newest signee.
Speaking on her ‘Jeans Motto’ and the new role as ambassador she said- ‘My personal jeans slogan is, ‘if it ain’t tight, it ain’t right’ ‘It’s my motto.’
Speaking on the new designs, she said- ‘It’s so much better because the stretch is really comfortable. You don’t have to lie on the bed to get them up.
She says, I’m a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear.’
In the campaign she is seen rocking the 501s and high-waist skinny jean styles; and will also appear in TV ads made for television and movie theatres featuring a song titled ‘28,000’ from her coming album.