MTN has revealed why they dropped 3 industry heavyweights which includes Wizkid, Timaya and Sean Tizzle. The company didn’t give a distinct reason but said its ambassadorship “will continually evolve to accommodate new talents and cater for diverse segments”.
“Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian artistes can continue to monetise their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms. As was originally conceptualised, the ambassador ship will continually evolve to accommodate new talents and cater for diverse segments.
This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family. In May 2015, stars including Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, BankyW, KCee as well as Saka, Osuofia, Mama Gee and others all renewed their contracts with MTN.
The list of those who won’t be staying with MTN contains Nigerian pop stars like Wizkid, Sean Tizzle, and Timaya”.
It has been rumoured that MTN’s competitor Glo are poaching for Wizkid.