Instagram is launching a new channel that will highlight artists and their day-to-day activities.
“For the past four years, we have become the home for artists big and small—a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,”said Kevin Systron, CEO and founder of Instagram.
The channel is exclusive to major artists and new talent from around the world. It will also feature momets from music photographers, album illustrators, and more.
Read the full release below:
The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove ( @questlove), and introducing you to up-and-coming talents from around the world, like Tricot ( @ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music–– we think you’ll discover something new. — Kevin Systrom, Founder and CEO