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Manchester United and Adidas in £750m deal over 10 years

Manchester United and Adidas in £750m deal over 10 years

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Sportswear giant Adidas has signed a £750m deal to make Manchester United’s kit for 10 years from next season.

It comes after US rival Nike decided to end its association at the end of the 2014-15 season. Nike has been paying United £23.5m a year, and the new deal is worth a world record-breaking £75m a season to the Old Trafford club.

Champions League winner Real Madrid’s £31m-a-year deal with Adidas was previously the biggest club deal.

Adidas will provide training and playing kit to all the club’s teams and will have the exclusive right to distribute dual-branded merchandising products worldwide. The huge sum involved is only £40m less than the Glazer family paid for the club in 2005.

Adidas chief executive Herbert Hainer said the deal would help the firm “to further strengthen our position in key markets around the world”. He added: “We expect total sales to reach £1.5bn during the duration of our partnership.”

Adidas has not given any details about the design of the new strip but said they may look to the Manchester United kits of the 1980s and early 1990s for inspiration. Adidas made Manchester United’s kit throughout the 1980s
It will be the first time Adidas has made the Premier League’s team’s strip in 23 years, since the 1991-92 season.

The announcement comes a day after the German firm, a Fifa World Cup sponsor, provided the kit for 2014 finalists Germany and Argentina. In afternoon trade on the German stock exchange on Monday, the firm’s shares were up by 2.89%.

Adidas also supplies Bayern Munich, Chelsea, AC Milan and Flamengo. From the 2015-16 season, they will also provide kit for Juventus.

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